AI is rapidly reshaping CRM — but distinguishing real ROI from hype is critical. This article delves into which AI features currently deliver measurable returns (like email drafting, call summarization, lead scoring), which still need refinement (forecasting, advanced chat), and how to prepare your CRM and organization to adopt AI successfully. Rather than chasing every trend, learn how to build a data-ready foundation, pilot smart tools, and position your sales team for the next wave of innovation.
